Fundraising Advisory

End-to-End Support Across Your Equity and Debt Fundraise

Raising capital — whether equity from angels and VCs, debt from banks and NBFCs, or structured instruments — is a complex, time-consuming process that runs alongside running the business itself. Founders and finance teams often lack the bandwidth or specialised experience to manage it efficiently while negotiating from a position of strength.

We support companies through the entire fundraising lifecycle — strategy, investor identification, materials preparation, negotiation, and closing — helping you raise capital on the best possible terms while you stay focused on running the business.

Our Fundraising Advisory Services

Fundraising Strategy

Determining the right capital structure, quantum, and mix of equity or debt aligned to your growth stage and goals.

Investor Identification & Outreach

Mapping and approaching relevant angel investors, VCs, family offices, or lenders suited to your sector and stage.

Pitch Deck & Financial Model

Preparing a compelling investor pitch deck backed by a credible, well-supported financial model.

Term Sheet Negotiation Support

Reviewing and negotiating term sheet clauses — valuation, liquidation preference, board rights, and anti-dilution.

Due Diligence Coordination

Managing the data room and coordinating responses to investor legal, financial, and tax due diligence queries.

Deal Closing Support

Coordinating with legal counsel on transaction documents through to final closing and fund receipt.

Why Engage a Fundraising Advisor

Access to a wider and more relevant investor or lender network than founders can typically build alone
Stronger negotiating position through experience with market-standard term sheet clauses
Faster due diligence, since financials and documentation are prepared and organised in advance
More founder bandwidth to focus on running the business during a demanding fundraising process
Realistic valuation benchmarking based on comparable transactions and sector trends
Reduced risk of unfavourable terms being accepted due to inexperience or time pressure

Frequently Asked Questions

How long does a typical fundraise take?

An equity fundraise typically takes 3 to 6 months from initial investor outreach to funds being received, though this varies significantly based on the stage of the company, market conditions, and how prepared the company's financials and data room are at the outset.

What is the difference between a term sheet and definitive agreements?

A term sheet is a non-binding (except for specific clauses like confidentiality and exclusivity) document outlining the key commercial terms of the investment. Definitive agreements — such as the share subscription agreement and shareholders' agreement — are the legally binding documents that formalise those terms once due diligence is complete.

What are the common types of fundraising instruments?

Common instruments include equity shares, compulsorily convertible preference shares, compulsorily convertible debentures, and convertible notes (governed by specific RBI/company law provisions for startups), each carrying different implications for valuation, control, and future dilution.

How is valuation typically determined for a fundraise?

Valuation is usually arrived at through negotiation, informed by methods such as discounted cash flow, comparable company multiples, and recent comparable transactions in the sector, along with qualitative factors like team strength, traction, and market opportunity that don't reduce neatly to a formula.

What due diligence should a company expect from investors?

Investors typically conduct financial due diligence (reviewing books, tax compliance, and projections), legal due diligence (contracts, IP, litigation, and corporate records), and sometimes commercial or technical due diligence, depending on the sector and deal size.

Raise Capital on the Right Terms

From strategy to closing, we support you through every stage of your equity or debt fundraise.

Talk to an Expert